Digital Marketing Manager



Marketing & Communications
Tennessee, USA
Posted on Friday, October 27, 2023


The Digital Marketing Manager is responsible for driving Lirio’s digital marketing strategy, account-based marketing initiatives, and campaign metrics; spearheading a data-driven approach to ABM and demand generation, evaluating content and nurture campaigns, and aligning solutions to overall client needs; and partnering with internal departments to drive outcomes for Lirio’s prospects, clients, and partners.

Essential Job Duties

  • Proactively manage a regularly updated calendar of content to be created, published, and distributed via multiple digital channels
  • Create and facilitate the creation of marketing content, including but not limited to email campaigns, social media, blog posts, thought leadership posts, executive branding, and other content
  • Leverage colleagues’ subject matter expertise and writing capability to facilitate creation of, edit, and publish relevant scientific content
  • Optimize multi-channel inbound + outbound marketing content and campaigns
  • Determine optimal outreach strategies and channels to drive audience demand and lead generation, particularly with target accounts
  • Cultivate an understanding and application of behavioral science, target market research, market dynamics, and marketing and competitive trends
  • Develop and maintain marketing automation and engagement journeys
  • Continuously align resources and strategy to overall team and company goals
  • Leverage data and metrics to drive cross-functional consensus and enlistment to deliver business results
  • Monitor competitive intelligence and tech stack to identify areas of opportunity and market differentiation
  • Collaborate across team priorities, including social media, event marketing, content development, and sales enablement
  • Work closely with the full Growth Team—marketing, sales, and client success—as well as cross-functional teams to gather feedback, optimize messaging and user journeys, and surface insights and opportunities for growth


  • Bachelors Degree 5-7 years experience
  • 5+ years experience digital marketing and strategy, B2B/healthcare preferred
  • Experience marketing healthcare technology/SaaS- based solutions preferred
  • Experience working with cross-functional groups including Sales, Product, Engineering, Data Scientists, Analysts and External Vendors/Contractors

System Experience

  • Salesforce CRM
  • Marketing Automation – Pardot
  • Wordpress
  • Google (Analytics, Search Console, etc)
  • Social Media strategy, platforms, and tools

Other Competencies/Qualifications

  • Solid understanding of marketing principles and strategy, digital conversion and acquisition, digital asset management, and consumer lifecycle stages
  • Working knowledge of campaign marketing strategies and process development
  • Able to identify and implement best practices that maximize the collective potential of Pardot and Salesforce
  • Relentless advocate for metrics and reporting; eager to experiment in trying and testing different approaches
  • Excellent collaborator, communicator, and storyteller with a knack for identifying relevant trends and synthesizing the complex across multiple channels
  • Energized by a dynamic cross-functional environment and able to think on your feet when priorities shift