The Digital Marketing Manager is responsible for driving Lirio’s digital marketing strategy, account-based marketing initiatives, and campaign metrics; spearheading a data-driven approach to ABM and demand generation, evaluating content and nurture campaigns, and aligning solutions to overall client needs; and partnering with internal departments to drive outcomes for Lirio’s prospects, clients, and partners.

Essential Job Duties

Proactively manage a regularly updated calendar of content to be created, published, and distributed via multiple digital channels
Create and facilitate the creation of marketing content, including but not limited to email campaigns, social media, blog posts, thought leadership posts, executive branding, and other content
Leverage colleagues’ subject matter expertise and writing capability to facilitate creation of, edit, and publish relevant scientific content
Optimize multi-channel inbound + outbound marketing content and campaigns
Determine optimal outreach strategies and channels to drive audience demand and lead generation, particularly with target accounts
Cultivate an understanding and application of behavioral science, target market research, market dynamics, and marketing and competitive trends
Develop and maintain marketing automation and engagement journeys
Continuously align resources and strategy to overall team and company goals
Leverage data and metrics to drive cross-functional consensus and enlistment to deliver business results
Monitor competitive intelligence and tech stack to identify areas of opportunity and market differentiation
Collaborate across team priorities, including social media, event marketing, content development, and sales enablement
Work closely with the full Growth Team—marketing, sales, and client success—as well as cross-functional teams to gather feedback, optimize messaging and user journeys, and surface insights and opportunities for growth

Education/Experience

Bachelors Degree 5-7 years experience
5+ years experience digital marketing and strategy, B2B/healthcare preferred
Experience marketing healthcare technology/SaaS- based solutions preferred
Experience working with cross-functional groups including Sales, Product, Engineering, Data Scientists, Analysts and External Vendors/Contractors

System Experience

Salesforce CRM
Marketing Automation – Pardot
Wordpress
Google (Analytics, Search Console, etc)
Social Media strategy, platforms, and tools

Other Competencies/Qualifications

Solid understanding of marketing principles and strategy, digital conversion and acquisition, digital asset management, and consumer lifecycle stages
Working knowledge of campaign marketing strategies and process development
Able to identify and implement best practices that maximize the collective potential of Pardot and Salesforce
Relentless advocate for metrics and reporting; eager to experiment in trying and testing different approaches
Excellent collaborator, communicator, and storyteller with a knack for identifying relevant trends and synthesizing the complex across multiple channels
Energized by a dynamic cross-functional environment and able to think on your feet when priorities shift

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