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Summary

The Digital Marketing Manager is responsible for driving Lirio’s digital marketing strategy, account-based marketing initiatives, and campaign metrics; spearheading a data-driven approach to ABM and demand generation, evaluating content and nurture campaigns, and aligning solutions to overall client needs; and partnering with internal departments to drive outcomes for Lirio’s prospects, clients, and partners. ​

Essential Job Duties

• Proactively manage a regularly updated calendar of content to be created, published, and distributed via multiple digital channels
• Create and facilitate the creation of marketing content, including but not limited to email campaigns, social media, blog posts, thought leadership posts, executive branding, and other content
• Leverage colleagues’ subject matter expertise and writing capability to facilitate creation of, edit, and publish relevant scientific content
• Optimize multi-channel inbound + outbound marketing content and campaigns
• Determine optimal outreach strategies and channels to drive audience demand and lead generation, particularly with target accounts
• Cultivate an understanding and application of behavioral science, target market research, market dynamics, and marketing and competitive trends
• Develop and maintain marketing automation and engagement journeys
• Continuously align resources and strategy to overall team and company goals
• Leverage data and metrics to drive cross-functional consensus and enlistment to deliver business results
• Monitor competitive intelligence and tech stack to identify areas of opportunity and market differentiation
• Collaborate across team priorities, including social media, event marketing, content development, and sales enablement
• Work closely with the full Growth Team—marketing, sales, and client success—as well as cross-functional teams to gather feedback, optimize messaging and user journeys, and surface insights and opportunities for growth

Education/Experience

• Bachelors Degree 5-7 years experience
• 5+ years experience digital marketing and strategy, B2B/healthcare preferred
• Experience marketing healthcare technology/SaaS- based solutions preferred
• Experience working with cross-functional groups including Sales, Product, Engineering, Data Scientists, Analysts and External Vendors/Contractors

System Experience

• Salesforce CRM
• Marketing Automation – Pardot
• Wordpress
• Google (Analytics, Search Console, etc)
• Social Media strategy, platforms, and tools

Other Competencies/Qualifications

• Solid understanding of marketing principles and strategy, digital conversion and acquisition, digital asset management, and consumer lifecycle stages
• Working knowledge of campaign marketing strategies and process development
• Able to identify and implement best practices that maximize the collective potential of Pardot and Salesforce
• Relentless advocate for metrics and reporting; eager to experiment in trying and testing different approaches
• Excellent collaborator, communicator, and storyteller with a knack for identifying relevant trends and synthesizing the complex across multiple channels
• Energized by a dynamic cross-functional environment and able to think on your feet when priorities shift