Partner & Ecosystem Marketing Lead

Napster
Napster

Marketing & Communications

United States

Posted on Jul 6, 2026
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Partner & Ecosystem Marketing Lead

Reports to: SVP, Partnerships & Ecosystem

Function: Partnerships

Level: Individual Contributor

Location: Remote within the United States or EMEA

About Napster:

Founded on the principle of democratizing access—first to music in 1999, now to creative expertise in 2025—Napster has consistently been at the forefront of transformational technology shifts that expand markets and empower users. The company’s latest platform turns passive consumers into active creators, providing the interface layer between foundation AI models and human creativity. For more information, visit napster.com.

Role Overview

The Partner & Ecosystem Marketing Lead is responsible for bringing the company's partner ecosystem to market. Reporting to the SVP, Partnerships & Ecosystem, this role translates ecosystem strategy into compelling messaging, marketing assets, and joint go-to-market programs that drive awareness, partner engagement, and customer adoption.

This is a highly hands-on role. The successful candidate personally creates high-quality content and GTM assets—including solution briefs, one-pagers, launch messaging, marketplace listings, customer stories, and sales enablement—while partnering across Product, Marketing, Sales, Engineering, and Partner teams to execute.

Together with the SVP, Partnership Leads, and Technical Partner Leads, this role ensures strategic partnerships are commercially successful, technically differentiated, and effectively brought to market.

Key Responsibilities

Ecosystem Positioning & Content

  • Develop and own the "Better Together" messaging for strategic partners.
  • Create joint value propositions, solution briefs, one-pagers, launch content, customer stories, and executive messaging.
  • Translate technical capabilities into clear, customer-focused value propositions.

Go-to-Market & Marketplace

  • Lead marketing execution for partner launches and ecosystem campaigns.
  • Own marketplace positioning, listings, offers, and activation in collaboration with partner teams.
  • Build repeatable GTM frameworks for partner launches, campaigns, and marketplace programs.

Cross-Functional Execution

  • Partner with Engineering, Product, Marketing, Sales, Communications, Customer Success, Developer Relations, and Partnerships.
  • Ensure ecosystem messaging is embedded across launches, campaigns, enablement, and customer communications.
  • Deliver sales enablement materials and partner-facing assets that support co-sell and joint marketing initiatives.

Qualifications

  • 8+ years in Partner Product Marketing, Product & Solutions, Ecosystem Marketing, Alliance Marketing, Strategic Alliances, or Technology Partnerships within enterprise software.
  • Proven experience creating high-quality marketing assets and executing GTM programs.
  • Strong understanding of Microsoft and cloud partner ecosystems, commercial marketplaces, and co-sell motions.
  • Experience working with ISVs, APIs, integrations, and developer ecosystems.
  • Exceptional storytelling, writing, and executive communication skills.
  • Strong cross-functional collaboration and execution without direct authority.

Success Measures

Success is measured by the ability to consistently translate partnership strategy into market impact by:

  • Delivering compelling "Better Together" positioning and GTM assets for every strategic partner with focus on hyperscale's and Technology Partnerships, focused for now in the Azure specific domain
  • Executing successful joint launches and marketplace activations.
  • Increasing marketplace engagement and partner-sourced pipeline.
  • Providing high-quality enablement content in conjunction with enablement teams that accelerates partner's sales product and customer adoption.
  • Embedding ecosystem messaging consistently across Product, Marketing, Sales, and Partnerships.

Benefits

  • Paid Time-Off: We offer flexible vacation time with 10 company holidays.
  • Health Plans: We offer robust medical, dental, and vision plans for you and your dependents. Disability, life insurance, and FSA benefits are also available
  • Wellness: Access to Teladoc and an EAP
  • Parental Leave: Paid leave
  • Retirement Savings: Contribute pretax earnings to our 401(k) Plan

Our Culture

  • Impact: Play a crucial role in our growth journey.
  • Culture: Join a vibrant team valuing creativity and collaboration.
  • Growth: Thrive in a fast-paced, dynamic environment.
  • Reward: Enjoy competitive compensation, equity opportunities, and comprehensive benefits.
  • Ready to shape our future? Apply now and be part of something extraordinary!

We’re looking for more forward-thinking, collaborative people to be part of our innovation journey and mission to push the boundaries of technology. If you’re ready to help us achieve this vision, we’d love to hear from you! At Napster Corp, we're looking for people who are invigorated by our values and driven to change the world, not those who simply check off boxes.

Napster Corp embraces a diversity of backgrounds and experiences and provides equal opportunity for all applicants and employees. We strive to build a company that reflects a global audience.

CCPA Notice for California Job Candidates: Please review our CCPA notice at

https://www.napster.ai/policy-docs/ccpa-notice-for-job-candidates

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