Marketing Director

Prediction Health

Prediction Health

Marketing & Communications
Nashville, TN, USA
Posted on Friday, May 31, 2024

PredictionHealth has developed the first AI that can read and understand PT/OT documentation within an EMR.

Our AI Platform helps clinics capture more revenue, document more compliantly and significantly reduce their documentation burden. It continually monitors 100% of notes in the EMR while also helping clinicians write their notes faster with ambient scribing and smart dictation. The platform helps therapists:

  • Save hours per day to either get their life back or see more patients
  • Ensure optimal CPT codes are being selected during their visits
  • Document compliantly

PredictionHealth is headquartered in Nashville, Tennessee. We have a remote-friendly culture with employees all over the country, as we believe in hiring the best people regardless of their location.

You'll be joining a world-class team that is building a product that is solving a major problem for healthcare clinicians, patients, and insurance companies.

Our Values:

  • Start with the customer
  • Bias toward action
  • Data drives the decisions we make
  • Progress over perfection

Position Overview:

The Marketing Director will be responsible for developing and executing a comprehensive marketing strategy to increase brand awareness, generate leads, and support sales efforts. As the first marketing hire, you will have the opportunity to build and lead a marketing team, manage key marketing functions, and work closely with the executive team to achieve our business objectives.

Essential Duties and Responsibilities

  • Content Marketing
    • Develop and execute a content marketing strategy to drive engagement and lead generation.
    • Create and manage a content calendar, including blog posts, whitepapers, case studies, webinars, and other relevant content.
    • Oversee the production of high-quality content that aligns with our brand voice and business goals.
  • Product Marketing
    • Develop product positioning and messaging that differentiates our products in the market.
    • Conduct market research to understand customer needs, competitive landscape, and market trends.
  • Sales Enablement
    • Develop sales enablement materials, including sales decks, product sheets, and case studies.
    • Assist with training and supporting the sales team with the knowledge and tools they need to effectively sell our products.
  • SEO and Website Management
    • Develop and implement an SEO strategy to improve organic search rankings and drive traffic to our website.
    • Oversee website content and updates to ensure it is optimized for search engines and provides a great user experience.
    • Monitor website analytics and use data to inform and improve marketing strategies.
  • Brand Development
    • Build and maintain a strong, consistent brand identity across all marketing channels.
    • Develop and execute PR strategies to enhance brand visibility and reputation.
    • Manage social media presence and engagement.
  • Metrics and Reporting
    • Define and track key marketing metrics to measure the effectiveness of marketing campaigns and initiatives.
    • Prepare regular reports and presentations on marketing performance for the executive team.
    • Use data-driven insights to refine and optimize marketing strategies.
  • Other miscellaneous tasks as assigned by the founding team, duties are subject to change at the discretion of the Company

Desired Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.

- 7+ years of experience in marketing, preferably within the SaaS industry.

- Proven track record of developing and executing successful marketing strategies.

- Strong understanding of content marketing, product marketing, SEO, and sales enablement.

- Excellent written and verbal communication skills.

- Ability to think strategically and execute tactically.

- Experience with marketing automation tools and CRM systems.

- Ability to work independently and as part of a team in a fast-paced, dynamic environment.

- Strong analytical skills and experience with data-driven marketing.

Salary Range: $100K-$150K

PredictionHealth is currently not hiring in the following states: CA, DC, MT, HI, or NY

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