Launch Tennessee
Director, Brand Marketing
Rootine
Marketing & Communications
Posted on Friday, April 21, 2023
About Rootine
Rootine is your go-to solution for understanding your body and achieving your health goals, faster. Our convenient at-home lab tests and customized nutrient solutions are designed to fit your unique needs, helping you take charge of your health like never before. We deliver unmatched results you can track and feel to unlock your full health potential. Experience optimal well-being for your body, not everybody with Rootine. Visit: Rootine.co
We’re looking for a Director of Brand Marketing to be the strategic leader for brand building, play a key role in developing our messaging and brand voice, and develop and execute a content marketing plan across multiple channels. With storytelling, business insights and data acumen, this role will drive connection, engagement, and loyalty with consumers, partners, and employees. You will be involved in long-term strategy as well as highly tactical day-to-day execution. Reporting directly to the founder / CEO, this is a rare opportunity to shape strategy and drive growth.
The right person has startup experience, has scaled brands utilizing a variety of marketing strategies, thrives at taking ownership over responsibilities, and is excited to be an early employee of a Series A stage startup building a fast-growing health and wellness brand.
What You’ll Do
Create consumer preference, engagement and loyalty through campaigns that deliver measurable KPIs
Collaborate with Growth team to drive messaging, content and creative for strategic paid marketing initiatives that meet revenue and CPA goals
Develop comprehensive brand strategy (positioning, messaging, customer profiles, content, etc.) across all Rootine product categories
Oversee and optimize integrated marketing communication execution across the marketing mix including email, organic social, community, influencer, affiliate, brand partnerships and PR
Cultivate relationships with key influencers and partners in the data-driven health space
Partner with Creative to uphold brand standards and evolve the Rootine brand
Collaborate with product management to develop branded consumer experiences across eCommerce sites and apps
Influence across the organization to evangelize marketing best practices grounded in data insights
Perform hands-on market research to understand messaging effectiveness to evolve our brand and marketing touchpoints
Lead and mentor Marketing Manager
Who You Are
You are a storyteller who thrives at bringing brands to life in interesting and innovative ways
You are a creative, out-of-the box thinker with a constant stream of new ideas with experience collaborating successfully with creative teams internally and externally
You can be highly analytical – a strategic thinker who can see the big picture, carve out the right marketing approach for the customer and the company, and analyze success based on key marketing metrics
You are equal parts strategist and executer with deep channel expertise and experience getting in the weeds – someone that is motivated to test and iterate to drive growth
You thrive in a fast past startup environment and are willing to work hard and get your hands dirty
You are results driven, pushing yourself and others to achieve quality results despite setbacks and difficult challenges
You are self-managed and resourceful – a problem solver than can recognize problems and quickly plan and execute solutions without needing oversight
You have an inherent curiosity in everything you do. You welcome feedback and love to learn and find creative approaches to solve complex challenges.
You are passionate about health and innovations in tech and data that can enable optimal health
You are able to provide leadership and build positive internal culture in a young company
What You’ll Need:
If you don’t meet 100% of the below qualifications, please still consider applying. We believe in a holistic approach when evaluating talent for our team.
You would be a great fit for this position if you have 5-10 years of experience in a Brand, Integrative Marketing, or Marketing Strategy role (DTC startup experience preferred, health and wellness experience a plus!) and you have:
Proven success developing and growing a company’s business and brand; ideally from early-stage startup to scale
Proven track record developing integrated marketing programs that drive conversions and brand loyalty as measured against business goals
Solid knowledge of SEO, web analytics, digital advertising, community development, email marketing, and content creation
Deep understanding of consumer insights, research methodology and the tenets of brand development and architecture, with ability to build strong customer relationships and inform customer-centric solutions
Experience working in a data-driven environment where brand and acquisition teams work closely against shared goals
Why You May Love Us:
A Dynamic, fun work environment with a highly talented team
Early-stage startup experience
Remote-first team, with HQ in Nashville
Rapid growth opportunities
Unlimited vacation
Competitive salary with equity potential
Location Base: Nashville, TN OR Remote
Manager: Report to CEO / Founder
Compensation: Competitive Salary + Equity
Interested? Email apply here.
Rootine provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
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